Nutrisystem And Janet Jackson: What A Cool Partnership
By: Ava Alderman: For a while, there has been buzz about nutrisystem announcing a new spokesperson. Many people had their theories as to who it was going to be. Finally, nutrisystem has announced the identity of this new, and very cool, partnership. The diet company has partnered with Janet Jackson, who has had some very public, and very dramatic, struggles with her weight. Apparently, nutrisystem approached Ms. Jackson after company officials read her book “True You” about her battles with weight. They gave Janet some foods to try while she was on tour and apparently she enjoyed them enough to sign on. (She’s said her favorite are the cheese puffs.)
I think that Janet Jackson will be a very good fit for nutrisystem. But to me, the coolest thing about this partnership is that both the company and the celebrity have found a way to give back. For every pound that all nutrisystem dieters lose (that’s every one – not just the spokesperson) the company will donate $1 in food to those that need it through a new venture / food bank called Nutribank. Nutrisystem dieters lost 10 million pounds last year (wow!) And the company has committed to donating up to $10 million in food contributions to NutriBank in 2012. That’s truly amazing and that’s why I love the partnership so much. What an awesome collaboration. This has the potential to help a lot of people. Here’s a sample of the new creative. I think it looks awesome!
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